Customers in the $460 billion retail pharmacy market are becoming more and more demanding, expecting a pharmacy experience that is convenient, multichannel, and places home delivery at the center. Pharmacy market research has shown that there are two main patient archetypes across the spectrum of experience, despite the fact that interests vary significantly across customer archetypes and can be segmented by a number of factors (for example, complexity of medical condition, preferences for digital experiences, and proximity to stores). Making sure these two groups have a positive experience will prepare pharmacies for a wider range of clients.
Particularly as they consider the COVID-19 problem, convenience-focused patients in one typology are starting to experiment with new, digital-first pharmacy entrants that facilitate in-home pharmacy experiences. Customers in the other archetype—those with several chronic conditions—are looking for higher-touch clinical assistance models in the home and online. They also want advice from a reliable pharmacist on how to manage numerous prescriptions. These changes put pressure on existing pharmacy players and newcomers trying to create their own future pharmacy value propositions. Keeping that need in mind, HRCS has the easiest way to build your app by putting in the best features.